There was no indication that Tuesday 20th May 2014 was anything other than a fairly normal day. Looking back, I see that I missed the unveiling of a perfectly preserved baby mammoth, 42,000 years after its death, at the Natural History Museum in London, but a scan through the news for the day reveals no (other) great world events (at least, not from the perspective of a left-leaning broadsheet published on a little rocky island on the edge of the Atlantic).
At the Cambridge Judge Business School, however, Something Was Afoot. This date was, namely, the deadline for places on the Social Media Driving Licence. (As an aside, it’s reassuring to see that, while the Licence might have revolutionised my social media world, I’m still leaving things to the last minute, be that applying for my place on the licence or doing my blogging homework…)
Fast-forward 2 months, and, once I’ve got over the disquieting ponder on quite how these months have managed to slip by so fast, it’s now time to reflect on the marvel that has been the Social Media Driving Licence.
Before this course, the idea of social media was a daunting one to me. So many different ways of communicating, so much noise and activity, so little space for reflection, and no safe zone to try things out in. Now, thanks to the fantastic efforts of the Information & Library Services team (plus guest speakers) at the Judge Business School, I’m equipped to start making sense of this landscape. There’s still a lot of effort and time required on my behalf, that’s certain, but I now feel able to ask the right questions.
The aspect of the course I’ve found most useful, at least in the immediate term, has been the flavour we’ve gained of the types of tools there are out there, and the way the course’s immersive ethos forced us (in the nicest possible way!) to try them. Combined with this is the pleasing idea floated during the course that there is a social media platform out there for everyone – I’m already in discussion with people from two very different strands of my work about how we might incorporate two platforms (yammer and blogging) into what I do. Overall, therefore, I can safely say that the Social Media Driving Licence has brought clarity to a topic I had previously viewed as a confusing amorphous mass.
Social media is basically all about people – no great revelation there. In the same way, the Social Media Driving Licence is all about people; in this case, the great team behind the Licence. As well as wanting to learn about social media, my ulterior motive in applying for a place was to be able to learn from the Information & Library Services team, and they have not disappointed. Unwavering support, great humour throughout, beautiful presentations, an unending supply of refreshers, mentions of Zoolander, polite cajoling, playing with lego – you name it, they did it. So here’s a big thank you to all involved. Enjoy the SMDL post-Oscars party tomorrow evening!